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An insertion order is used by companies to place advertising in a variety of publications and settings. This can include magazines, television commercials, or website advertisements. It is similar to a purchase order, but it is almost exclusively used by advertisement agencies or media representatives.
The order will need a lot of information about the advertisement, such as what type it is, the length of the ad, the cost of placing it, and how long it will be displayed for. It will also ask for information about the buyer and seller, including company names and addresses.
An insertion order may be a legally binding contract that guarantees an advertisement will be placed upon signatures from both parties. This order can be done electronically or as a paper form depending on the preference of the parties.
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