Deli Business Plan: What Is It?
Ah, the American delicatessen. A classic business that has been a staple of American life for centuries now. In a nostalgic, ecofriendly economy that is switching its focus to small, local businesses and locally produced foods, a deli has an excellent fighting chance. However, to get your deli the investment capital it needs, you’ll need to have a solid business plan. How do you make your deli business plan stand out from the competition? Here are a few good pointers.
Focus on exactly what you will bring to the community . Will your deli specialize in locally produced ingredients? Will you specialize in vegan and gluten free options? Will you provide a selection of hard to find, exotic meats and cheeses from around the world? Choose a specialty you know will sell in your chosen location, and make this clear in your business plan.
Have a good location set up . There are some delis to which people will make difficult pilgrimages. However, if you’re just starting out, you’ll want a location that has A: a willing market base and B: good accessibility. Try for a storefront that gets plenty of foot traffic, or a location with parking and easy access from the highway. In the latter case, you’ll need to invest in some hefty signage in order to get people’s attention.
Have a solid financial section . It’s easy to wax gleeful about the offerings and mission of your deli business. However, investors will want some hard numbers they can trust. Be sure your financial section is well-thought-out, detailed and comprehensive. You’ll need to do plenty of research and make promises that you know your business can uphold.
